Pure Aesthetics
Under our open methodology this clinic scores 63.3/100 on structural verification: physician certification, licences, facility and legal-entity traceability, identifier disclosure and advertising honesty.
Rank #8 of 19 ranked clinics · last checked 29 August 2026
No crown: crowns require register-verified gates, never a clinic's own claim.
Summary
Multi-physician plastic surgery clinic with two Sydney locations. Named plastic surgeons and a named anaesthetist providing non-surgical treatments are identified with roles and AHPRA registration numbers on the practice's own site.
Axis by axis
rubric value 1–5 · ? could not verify (no points, not a negative finding) · — not applicable: this country has no register of that class · OFF official register · SEC secondary source
| Axis | Finding (rubric anchor) | Value | Source class | Weight | Checked |
|---|---|---|---|---|---|
| M1 | Specialist certification of the responsible physician Only a secondary source (association, aggregator) supports the certification. Not found in an official specialist register (Ahpra specialist registration is not machine-accessible in Australia); found as a Specialist Plastic Surgeon on the ASPS member directory (secondary provenance, capped at 2 per country m1Rule). [asps] |
SEC | 26 | 2026-08-29 | |
| M2 | Identifiability of the responsible physician Physician(s) named with role and tied to this address. |
SEC | 16 | 2026-08-29 | |
| M3 | Basic medical licence Could not verify — no points, counts against coverage, not a negative finding. |
? | ? | 8 | 2026-08-29 |
| M4 | Facility registration Could not verify — no points, counts against coverage, not a negative finding. |
? | ? | 10 | 2026-08-29 |
| M5 | Legal-entity traceability Matched by name. Matched by name and location in the Australian Business Register (not self-published on the clinic site). [abr] |
OFF | 8 | 2026-08-29 | |
| M6 | Self-disclosure of identifiers Physician numbers published; facility or legal-entity numbers not. AHPRA registration numbers published for all three named practitioners; no facility or legal-entity number published. [site] |
SEC | 10 | 2026-08-29 | |
| M7 | Advertising honesty One or two soft superlatives. One or two soft superlatives without an issuer. [site] As a leading cosmetic clinic in Sydney, we believe informed choices start with open, respectful dialogue. |
SEC | 12 | 2026-08-29 | |
| M8 | Cross-locale consistency Could not verify — no points, counts against coverage, not a negative finding. |
? | ? | 5 | 2026-08-29 |
| M9 | Patient documents Four. Risks, informed financial consent, aftercare and a complaint/feedback route published; no dedicated revision-policy document found. [site] [site-feedback] [site-checklist] |
SEC | 5 | 2026-08-29 |
Score ceilings
No ceiling applies. We never apply one on 'not found' alone.
Holds
No hold on this profile.
Inclusion policy
Four mechanical conditions. The first three decide whether a clinic is listed at all; the fourth decides whether it can be scored.
| Identifiable: live public surface + working in-country contact | verified yes [site] |
|---|---|
| Provides the service itself (not an aggregator, booking site or tour packager) | verified yes [site] |
| In scope: the intervention is performed by a physician | verified yes [site] |
| Names a responsible physician | verified yes [site] |
Who is responsible
Named physicians and the legal entity, as published and as matched in the registers. A missing number is a statement about disclosure, not about licensing.
| Physician | Role | Register ID |
|---|---|---|
| Dr Steven Merten [site] [asps] | Specialist plastic surgeon | MED0001155669 |
| Dr Robert Knight [site] | Specialist plastic surgeon | MED0001198549 |
| Dr Noela Ferch [site] | Specialist anaesthetist, non-surgical cosmetic medicine | MED0001167082 |
Legal entity: The Trustee for The Smerten Family Trust · ABN 16 862 256 048 [abr]
Scope and procedure segments
Clinic focus: specialist (no focus adjustment) [site]
- Rhinoplasty: verified yes →
- Breast surgery: verified yes →
- Liposuction & body contouring: verified yes →
- Hair transplant: verified no
- Injectables: verified yes →
- Medical weight loss: verified no
- Sanctions / discipline register (Office of the Health Ombudsman Queensland — actions/orders against health practitioners register): no entry found [hccc]
What we could not verify
- M3 · Basic medical licence
- M4 · Facility registration
- M8 · Cross-locale consistency
These cells score nothing and count against coverage, but they are not negative findings. If you can point to a public source, send it.
Contact details
| Website | https://www.pureaesthetics.com.au/ |
|---|---|
| Phone | 02 9252 9262 |
| Address | Level 6, 149 Macquarie St, Sydney NSW 2000 |
| City | Sydney |
For identification only; details change — verify with the clinic directly.
Sources
| ID | Source | Class | What it supports | Accessed |
|---|---|---|---|---|
| site | https://www.pureaesthetics.com.au/ | clinic's own site | physicians, roles, address, identifiers, menu, disclaimers | 29 August 2026 |
| site-feedback | https://pureaesthetics.com.au/media/feedback/ | clinic's own site | complaint / feedback route | 29 August 2026 |
| site-checklist | https://pureaesthetics.com.au/patient-information/surgery-checklist/ | clinic's own site | informed financial consent, hospital consent forms | 29 August 2026 |
| asps | https://plasticsurgery.org.au/surgeon/dr-steven-merten/ | secondary | ASPS member page: specialist plastic surgeon, AHPRA ID | 29 August 2026 |
| abr | https://abr.business.gov.au/ABN/View?abn=16862256048 | official register | legal entity ABN 16 862 256 048, business names PURE AESTHETICS SYDNEY / PURE AESTHETICS PLASTIC & COSMETIC SURGERY, location NSW 2000 | 29 August 2026 |
| hccc | https://www.hccc.nsw.gov.au/Decisions-Orders/register-of-prohibitio… | official register | NSW Health Care Complaints Commission prohibition-order register queried by surname, no entry | 29 August 2026 |
Change history
| Date | Change |
|---|---|
| 29 August 2026 | Initial collection. |
Correction or right of reply
Corrections are applied with a source link and logged publicly. A clinic statement without a source is published next to the data; the score does not change.